Audience definition
Clarify who the content is for, what they need to understand and which questions your materials should address.
Services and pricing
A practical scope
for the next content cycle.
Editorial advice, audience definition, topic planning and briefs based on your business context.
Editorial priorities
Turn business priorities into a focused set of editorial objectives, with reasons to pursue, defer or reconsider a topic.
Topic development
Shape relevant topics and angles from your knowledge, existing materials and available evidence. Identify gaps before production begins.
Content briefs
Give the team a purpose, audience, angle, format, source requirements and proposed next step for each agreed piece.
Publication planning
Arrange proposed pieces into a realistic schedule, taking account of dependencies, review time and the capacity you describe.
Review guidance
In Working playbook, define practical checks and suggested handoffs so your team can review content against the agreed direction.
Discussion and delivery
Three ways
to define the work.
Each engagement covers one organization, one primary audience and one planning cycle in English.
01 / Clarify a decision
Editorial direction
CAD 350
Per engagement · scope shown
- One 60-minute online discussion
- Priorities note and 1 content brief
- Editable planning documents
- 1 round of revisions
- Delivery target: 4 business days
02 / Plan the next cycle
Editorial plan
CAD 790
Per engagement · scope shown
- One 60-minute online discussion
- Up to 6 briefs and an 8-week schedule
- Editable planning documents
- 2 rounds of revisions
- Delivery target: 7 business days
03 / Guide the team
Working playbook
CAD 1,490
Per engagement · scope shown
- Two 60-minute online discussions
- Up to 12 briefs, a 12-week schedule and review guidance
- Editable planning documents
- 2 rounds of revisions
- Delivery target: 10 business days
Amounts are in Canadian dollars for the listed scope. The written quote confirms the final total and applicable tax treatment before you commit. Each package covers one organization, one primary audience and one planning cycle in English. Delivery targets begin after confirmation, receipt of materials and completion of the agreed discussions. Writing full articles, design, publication, paid promotion and ongoing management are outside these packages. Read the service terms.
The documents included
All packages include an editorial priorities note and editable briefs. Editorial direction includes one brief. Editorial plan adds up to six briefs and an eight-week schedule. Working playbook includes up to twelve briefs, a twelve-week schedule and review guidance.
Each brief relates to one agreed content piece. The schedule is a planning horizon, not a period of ongoing production support. Discussions are online and scheduled by agreement.
Production is a separate stage
Full article writing, design, publication, paid promotion and ongoing management are outside the listed packages. Independent audience or market research and specialist fact checking are also outside the scope.
Your team confirms sources, responsibilities and final publishing decisions. Additional audiences, briefs or planning cycles are scoped before work is added.
Discuss the scope